Fakhri Rachman
Pengaruh social media marketing terhadap purchase intention melalui customer relationship: studi pada pengikut akun instagram drive-in senja di DKI Jakarta = The effect of social media marketing on purchase intention through customer relationship: a study on followers of drive-in senja’s instagram in DKI Jakarta
Fakultas Ilmu Keperawatan Universitas Indonesia, 2020
 UI - Skripsi Membership
Irfan Octavianto
Pengaruh social media marketing efforts perusahaan e-commerce blibli.com terhadap brand equity dan customer response pada pengguna di daerah Jakarta = The effect of social media marketing efforts e-commerce company blibli.com on brand equity and customer response in the user on Jakarta City
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi Membership
Mochamad Syafei Mustafa
Pengaruh social media marketing activity terhadap purchase intention (studi pada pengikut Instagram Spotify di Jabodetabek) = The effect of social media marketing activity on purchase intention (study on Spotify Instagram Followers in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Hanako Fatimah Pertiwi
Analisis Pengaruh Komunikasi Media Sosial terhadap Ekuitas Merek dan Minat Beli (Studi pada Barang Fesyen Mewah pada Pengikut Instagram @shopatbanananina di Jakarta) = Analysis of the Influence of Social Media Communication on Brand Equity and Purchase Intention (Study on Luxury Fashion Items on @shopatbanananina Instagram Followers in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Tesis Membership
Saragih, Maudy Bunga Rosmita
Hubungan Pemasaran Media Sosial dan Kepercayaan Merek Terhadap Loyalitas Pelanggan dengan Mediasi Kepuasan Pelanggan (Studi Pada Instagram @tokopedia) = The Relationship Between Social Media Marketing and Brand Trust Towards Customer Loyalty Mediated by Customer Satisfaction (Study of @tokopedia on Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership