Peran Attitude towards Skippable Ads di YouTube pada Brand Awareness dan Purchase Intention = The Role of Attitude towards Skippable Ads on YouTube on Brand Awareness and Purchase Intention

Perbedaan pengaruh daya tarik iklan dengan pendekatan emosional & informasional (rasional) terhadap sikap pada merek serta minat beli. Studi kasus: pertamax pertamina = Differences influence of the advertising appeals with emotional and informational (rational) approach against attitude toward brand and purchase intention. Case study: pertamax pertamina

Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars

Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers

Analisis pengaruh social media influencer's source credibility terhadap brand attitude: studi pada social media influencer Rachel Vennya pada merek sate taichan "Goreng" = The impact of social media influencer's source credibility on brand attitude: study on Rachel Vennya as a social media influencer for the sate taichan "Goreng" brand