Biocheli Nuranissa
Analisis Penggunaan Social Media Influencer dalam Strategi Pemasaran Digital untuk Meningkatkan Brand Awareness = Analysis of Social Media Influencer Usage in Digital Marketing Strategy to Gain Brand Awareness
2016
 UI - Makalah dan Kertas Kerja
Astari Deardaza
Optimalisasi saluran pemasaran digital dan implementasi strategi peningkatan exposure pada UMKM ultimate education = Digital marketing channel optimisation and application of Search Engine Advertising (SEA) and social media Advertising for SMEs
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Donna Revilia
Analisis strategi pemanfaatan konten digital di media sosial dalam memperkuat Corporate Brand Identity Lembaga Ilmu Pengetahuan Indonesia (Studi pada akun instagram @lipiindonesia) = Analysis of digital content strategies in social media in strengthening the Corporate Brand Identity of the Indonesian Institute of Sciences (Study on the Instagram account @lipiindonesia).
2020
 UI - Tesis (Membership)
Himmatul Ulya
Pengaruh Social Media Engagement dan Social Media Advertising Engagement terhadap Advertising Evaluation dan Purchase Intention (Studi pada Instagram) = The Influence of Social Media Engagement and Social Media Advertising Engagement on Advertising Evaluation and Purchase Intention (Study on Instagram).
Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2020
 UI - Tesis (Membership)
Himmatul Ulya
Pengaruh Social Media Engagement dan Social Media Advertising Engagement terhadap Advertising Evaluation dan Purchase Intention (Studi pada Instagram) = The Influence of Social Media Engagement and Social Media Advertising Engagement on Advertising Evaluation and Purchase Intention (Study on Instagram).
Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2020
 UI - Tesis (Membership)