Achmad Irdani Fadlurrahman
Pengaruh Customer Engagement, Service Quality, Perceived Value, Customer Satisfaction, dan Brand Image Terhadap Customer Loyalty Penumpang Maskapai Penerbangan Citilink di Jakarta = The Effect of Customer Engagement, Service Quality, Perceived Value, Customer Satisfaction, and Brand image on Customer Loyalty Citilink Airline Passengers in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Tri Wahyudi
Analisis pengaruh brand innovation terhadap customer value pada segment MPV low pasar otomotif Indonesia = Analysis influences of brand innovation on customer value in MPV low segment automotive Indonesia market
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis Membership
Linggar Asa Baranti
Analisis model credit scoring untuk penilaian kelayakan calon pelanggan: studi kasus: PT. Telekomunikasi Indonesia, Tbk. Divisi Business Service = Analysis of credit scoring model for customer assessment: case study: PT. Telekomunikasi Indonesia, Tbk. Divisi Business Service
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Avrini Tesianti
Atribut-atribut pembentuk CBBE (Customer Based Brand Equity): studi kasus coffeehouse Brew&Co
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
 UI - Tesis Membership
Manajemen ekuitas pelanggan sebagai suatu sistem pemasaran baru : customer equity management as new marketing system
 Artikel Jurnal