Schewe, Charles D.
Marketing : concepts and applications
McGraw-Hill, 1983
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Kotler, Philip
Principles of marketing
Pearson, 2014
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Fisk, George
Adjunct program, review guide, and a simulation for students of marketing systems
Harper & Row , 1967
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Kotler, Philip
Prinsip-prinsip pemasaran; Jilid 2 = Principles of marketing
Erlangga, 2008
Buku Teks
Kotler, Philip
Prinsip-prinsip pemasaran, Jilid 1 = Principles of marketing
Erlangga, 2008
Buku Teks