Kotler, Philip
Marketing 4.0: moving from traditional to digital
Wiley, 2017
 Buku Teks SO
Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing
Springer Cham, 2022
 eBooks
Rachael Abigail Saveria
Analisis digital marketing dalam strategi integrated marketing communication kampanye politik (studi kasus komunitas Teman Ahok) = Analysis of digital marketing on political campaign's integrated marketing communication (case study of Teman Ahok)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Ratyuhono Linggarnusantra Putra
Analisis penggunaan opinion leader dalam strategi digital marketing kampanye komunikasi politik = Analysis of opinion leader usage in digital marketing campaign strategies of political communication
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Taufiq Rachman Hidayat
Optimalisasi Pemasaran Digital Dan Penjualan Online Melalui Media Sosial Dan E-Commerce Studi Kasus Starv.Inc = OPTIMIZATION OF DIGITAL MARKETING AND ONLINE SALES THROUGH SOCIAL MEDIA AND E-COMMERCE CASE STUDY STARV.INC
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership