Business marketing management: B2B

Branded component strategies: ingredient branding in B2B markets

Analisa pengaruh brand orientation terhadap brand performance pada perusahaan kesehatan Business-to-Business (B2B) di Indonesia = Analysis the role of brand orientation on brand performance in Business-to-Business (B2B) healthcare firms in Indonesia / Retno Sri Lestari

Pengaruh Brand Equity terhadap keputusan pembelian pada Market B2B : studi kasus customer PT Astra Graphia = The influence of brand equity for purchasing decision in B2B market : case study customer in PT Astra Graphia / Heisa Nugraha

Analisis pengaruh brand attachment pada strategi pemasaran word of mouth untuk perusahaan B2B telekomunikasi di Indonesia : studi Lintasarta, Telkom, XL = Analysis on the impact of brand attachment as word of mouth marketing strategy for B2B telecommunications companies in Indonesia : study Lintasarta, Telkom, XL