Teuku Fouriza Akbar
Pengaruh Brand Love terhadap Positive Word of Mouth, Loyalty, Association, dan Perceived Quality = EFFECTS OF BRAND LOVE ON POSITIVE WORD OF MOUTH, LOYALTY, ASSOCIATION, AND PERCEIVED QUALITY
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Danika Krista
Dampak Brand Engagement in Self-Concept terhadap Brand Loyalty dan Positive Word-of-Mouth: Studi pada Brand LVMH = The Impact of Brand Engagement in Self-Concept on Brand Loyalty and Positive Word-of-Mouth: A Study on LVMH
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Raissa Diva Herwanti
Pengaruh pengalaman gamification marketing activities terhadap brand loyalty, positive word of mouth, dan resistance to negative information melalui utilitarian value, hedonic value, satisfaction, dan brand love: studi pada pengguna Tokopedia Games = The effect of the experience of gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information through Utilitarian Value, Hedonic Value, satisfaction, and brand love: study of Tokopedia Games users
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi Membership
Desta Dauri Rasyid
Pengaruh brand personality terhadap word of mouth melalui brand loyalty: studi pada pengguna iPhone di Jakarta dan Depok = The effect of brand personality on word of mouth through brand loyalty: case study on consumer iPhone in Jakarta and Depok
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi Membership
Alda Laura Jire
Pengaruh Brand Love terhadap Word of Mouth ( Studi pada McDonald's) = The Influence of Brand Love on Word of Mouth (Studies on McDonald's)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership