Macy, Beverly
The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world
McGraw-Hill, 2011
 Buku Teks
Hanani Faiza
Analisis pengaruh aktivitas social media marketing terhadap customer equity pada merek new luxury studi kasus merek zara = Analysis the effect of social media marketing on new luxury brand s customer equity case study zara
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Agus Sugiharto
Fenomena stalking pada generasi milenial di media sosial = The stalking phenomenon of millenial generation in social media
Universitas Indonesia. Sekolah Kajian Stratejik dan Global, 2018
 UI - Tesis (Membership)
Tamara Dwiyanti
Peran media sosial dalam diseminasi informasi pertanian di Pustaka Bogor = The Role of social media in dissemination of agricultural Information in Pustaka Bogor
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Nuriyah Syakiela
Analisis pengaruh online social network framework terhadap efektivitas eWOM = Analysis of the influence of online social network framework toward eWOM effectiveness
2018
 UI - Skripsi (Membership)