Aspek-aspek yang Memengaruhi Efektivitas Influencer Marketing terhadap Perilaku Konsumen di Media Sosial: Studi Literatur pada Sport Influencer = Aspects Influencing the Effectiveness of Influencer Marketing on Consumer Behavior on Social Media: A Literature Review on Sport Influencers

Dampak Keterlibatan pada Laman Media Sosial Merek dan Pengaruhnya Terhadap Niat Pembelian pada Merek Kecantikan Lokal = The Impact of Involvement on a Brand's Social Media Page and its Influence on The Purchase Intention of Local Beauty Brands

Strategi Kampanye Public Relations Brand Kecantikan Wardah (Studi tentang Penggunaan Media Sosial pada Kampanye Beauty Moves You Periode 2021) = Public Relations Campaign Strategy Beauty Brand Wardah (A Study About The Use of Social Media in Beauty Moves You Campaign 2021 Period)

Mikro, Makro, Mega-Influencer: Mengidentifikasi Tingkatan Influencer yang Optimal untuk Pemasaran Produk yang Efisien di Media Sosial = Micro, Macro, Mega-Influencers: Identifying the Optimal Influencer Tier for Efficient Product Marketing on Social Media

Pengaruh Celebrity-Product Congruence, Source Credibility, Trust, dan Parasocial Relationship terhadap Intensi Pembelian : Peran Food Influencer = The Influence of Celebrity-Product Congruence, Source Credibility, Trust, and Parasocial Relationships on Purchase Intention: The Role of Food Influencers