Arientia Twinarutami
Pengaruh electronic word of mouth (EWOM) terhadap kepercayaan merek pada media sosial di kalangan mahasiswi (Studi pada produk body lotion nivea) = The influence of electronic word of mouth (EWOM) on brand trust in social media among female students (Case study in nivea product body lotion).
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Noviana Nabila Sari
Penggunaan Electronic Word of Mouth (eWOM) di Media Sosial dan Keputusan Pembelian Produk The Body Shop oleh Konsumen =
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Savira Rahma Frida
Implikasi word of mouth (WOM) dan electronic word of mouth (eWOM) terhadap brand image = The implications of word of mouth (WOM) and electronic word of mouth (eWOM) on brand image
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Rica Sharma
Analisis pengaruh electronic word of mouth di social media dan brand image terhadap keputusan pembelian (studi dalam memilih preschool highscope) = The influence analysis of electronic word of mouth in social media and brand image towards purchase intention study on choosing highscope preschool
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Andi Nurrohman
Analisis pengaruh social media usage, dan electronic word of mouth terhadap purchase decision involvement, brand image, dan brand awareness pada industri rumah subsidi = Analysis the effect of social media usage, and electronic word of mouth on purchase decision involvement, brand image, and brand awareness in the subsidy house industry.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)