Syifa Chairani
Pengaruh city branding dengan menggunakan media sosial terhadap pembentukan citra kota = The effect of city branding by using social media against the forming of city image
Universitas Indonesia, 2015
 UI - Tesis Membership
Bernadette Dinda Widyadharini
The Effect of Employer Branding, Product Branding, Corporate Branding, Corporate Reputation, and Social Media on Generation Z Intention to Apply for A Job Moderated By Social Media: The Case of One of Indonesian State-Owned Bank = Pengaruh Employer Branding Product Branding, Corporate Reputation, dan Sosial Media Terhadap Intensi Generasi Z Melamar Pekerjaan Dimoderatori Sosial Media: Studi Kasus Salah Satu Bank BUMN Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Nadia Izzati
Pengaruh Emotional Branding terhadap Brand Loyalty (Studi pada Marketing Campaign Dove di Media Sosial Youtube) = The Impact of Emotional Branding on Brand Loyalty (Study on Dove Marketing Campaign on Social Media Youtube)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Ricardo Taufano
Pengaruh endorsement selebriti CEO terhadap atribut brand perusahaan melalui media sosial = The effect of CEO celebrity endorsement on corporate brand attributes through social media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Tesis Membership
Velia Lukita
Analisis Corporate Branding pada Media Sosial Instagram Dentsu Indonesia = Corporate Branding Analysis on Dentsu Indonesia's Social Media (Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja