Pengaruh Influencer Pemasaran Terhadap Intensi Pembelian Generasi Z dalam Industri Fashion = The Impact of Influencer Marketing on Gen Z Purchase Intention in Fashion Business

Pengaruh Strategi Co-branding Merek Fesyen Lokal dengan Social Media Influencers dalam Keputusan Pembelian Konsumen = The Influence of Local Fashion Brand Co-Branding Strategy with Social Media Influencers in Consumer Purchasing Decisions

Proses pembuatan keputusan pembelian produk fashion di media sosial instagram = Fashion product purchase decision making process on instagram social media

Hiperrealitas modest-fashion melalui media sosial (studi pada akun fashion travel influencer @Dianpelangi di Instagram) = Hiperreality modest-fashion through social media (study of fashion travel influencer Instagram account of @Dianpelangi) / Surya Anantatama Sembiring

Analisis Pengaruh Influencer Media Sosial terhadap Pembelian Impulsif Merek Mode Affordable Luxury = The Effect of Social Media Influencer on Affordable Luxury Fashion Impulse Buying