Analisis faktor yang memengaruhi repurchase intention konsumen terhadap kendaraan low cost green car (LCGC) = Analysis of factors influencing consumer intention to repurchase the low cost green car (LCGC)

Analisis faktor-faktor yang mempengaruhi behavioral intention untuk mengadopsi mobile payment: studi kasus: GO-PAY = Factors affecting behavioral intention to adopt mobile payment: the case of GO-PAY

Short brand story: company-generated atau consumer-generated? pengaruh jenis short brand story terhadap intensi membeli produk FMCG = Short Brand Story: Company-generated or Consumer-generated? Effects of Types of Short Brand Stories on Purchase Intention FMCG Products

Analisis faktor-faktor yang memengaruhi intensi pelanggan restoran terhadap penggunaan teknologi mobile payment berbasis QR code di Indonesia = Analysis of factors affecting restaurant customers' intention to use QR code-based mobile payment technology in Indonesia

Dampak publisitas negatif terhadap consumer attribution, brand equity, dan purchase intention: studi kasus terhadap Garuda Indonesia = The Impact of negative publicity on consumer attribution, brand equity, and purchase intention: the case study of Garuda Indonesia