Elgine Harits
Hubungan antara variabel event brand image, event brand quality, event brand value, dan event brand loyalty pada model customer-based brand equity yang digunakan untuk menganalisa acara edukasi = Relationships between event brand image, event brand quality, event brand value, and event brand loyalty in customer-based brand equity model which used to analyze educational event
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Rizki Septiawan
Pengaruh brand evaluation, satisfaction, brand trust terhadap brand loyalty dengan brand relationship sebagai variabel mediasi pada konsumen milenial smartphone Jabodetabek = Brand evaluation satisfaction brand trust as predictor of brand loyalty with brand relationship as mediator on millenials smartphone consumers on Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Sinta Ramani
Pengaruh kepercayaan terhadap Consumer-Generated Media (CGM) dan efeknya kepada brand loyalty: studi kasus: website dan aplikasi zomato = The influence of trust on Consumer-Generated Media (CGM) and its impact to brand loyalty: study case: zomato website and application
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Soeryo Soemirat
Analisis faktor yang mempengaruhi intensi kunjungan ulang pada green hotel: studi pada Hotel Borobudur Indonesia = Factor analysis affecting the intensity of repeating visit at green hotel: study in Borobudur Indonesia Hotel
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Finta Masudah Azani
Pengaruh brand value, brand satisfaction, brand reliability, dan brand intentions terhadap brand loyalty generasi Y sebagai pemilik ponsel pintar di Indonesia = The influence of brand value, brand satisfaction, brand reliability, and brand intentions on brand loyalty of Generation Y as the owner of smart phones in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)