Barton, Roger
Advertising agency operations and management / Roger Barton
McGraw-Hill, 1955
 Buku Teks SO
M. Sri Budirichyani
Peranan advertising agency dalam mempromosikan produk baru : suatu studi kasus
1986
 UI - Skripsi Membership
Eva Aprilia Christy
Laporan magang PT Fortune Indonesia as strategic planner = Internship report PT Fortune Indonesia as strategic planner
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tugas Akhir
Tamas Fachryto
Pengaruh implementasi online behavioral advertising terhadap attitude toward the ad dan purchase intention pada e-marketplace di Indonesia = The Effect of online behavioral advertising implementation on attitude toward and purchase intention in Indonesian e-marketplace
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
Betty Handayani
Penggunaan customer lifetime value (CLV) dalam mengelola profitabilitas klien di Perusahaan Periklanan = The usage of customer lifetime value (CLV) in managing client profitability at an advertising agency
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open