Advertising agency operations and management / Roger Barton

Peranan advertising agency dalam mempromosikan produk baru : suatu studi kasus

Pengaruh implementasi online behavioral advertising terhadap attitude toward the ad dan purchase intention pada e-marketplace di Indonesia = The Effect of online behavioral advertising implementation on attitude toward and purchase intention in Indonesian e-marketplace

Penggunaan customer lifetime value (CLV) dalam mengelola profitabilitas klien di Perusahaan Periklanan = The usage of customer lifetime value (CLV) in managing client profitability at an advertising agency

Keterlibatan Mahasiswa dalam Praktik Magang Prekariat sebagai Bentuk Agency untuk Menghadapi Pasar Kerja Neoliberal = Students Involvement in Precarious Internship Practices as a form of Agency in the Neoliberal Labor Market