Mandias, Gregoria Frederika
Membentuk slogan berdasarkan profil konsumen menggunakan customer perceptual map (studi kasus toko kopi Harapan Djaya) = Slogan based on consumer profile using customer perceptual map (case study Harapan Djaya coffee shop) / Gregoria Frederika Mandias
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
UI - Skripsi Membership
Stefanus
Analisis faktor yang mempengaruhi konsumen dalam melakukan pembelian produk musik digital = The analysis of factors that influence consumer in purchase digital music
2016
UI - Skripsi Membership
Simatupang, Idayu Kristina
Komunikasi dalam proses keputusan pembelian produk high involvement berbasis teknologi tinggi (studi pada konsumen digital natives dan digital immigrants terhadap pembelian smartphone) = Communication analysis of high involvement decision on high tech product (studied about digital natives abd digital immigrants while taking high involvement decision to smartphone)
2015
UI - Tesis Membership
Novy Ariyanto
Strategi Transformasi Digital dalam Menghadapi Pasca Pandemi Covid-19 Studi Kasus: PT XYZ = Digital Transformation Strategies for Facing the Post-Covid19 Pandemic: A Case Study of PT XYZ
Fakultas Ilmu Komputer Universitas Indonesia, 2023
UI - Tugas Akhir
Meutiara Anjani
The interplay of country of origin, type of slogan and sponsorship attempts on consumer product evaluations = Pengaruh negara asal, jenis slogan dan sponsorship dalam produk evaluasi konsumen
2017
UI - Skripsi Membership