Analisis Pengaruh Influencer Media Sosial terhadap Pembelian Impulsif Merek Mode Affordable Luxury = The Effect of Social Media Influencer on Affordable Luxury Fashion Impulse Buying

Pengaruh atribut produk terhadap pembelian pakaian jadi online secara impulsif di Indonesia peran dari utilitarian browsing dan hedonic browsing = The effect of product attributes on apparel e impulse buying in Indonesia the role of utilitarian and hedonic browsing

Analisis Pengaruh Value dan Aktivitas Browsing terhadap Impulse Buying Behavior dengan Moderasi Source of Online Review Studi Kasus: Produk Makanan dan Minuman di Instagram = Analysis on The Influence of Value and Browsing Activity on Impulse Buying Behavior with Source of Online Review as Moderation Case Study: Food and Beverage Products on Instagram

Pengaruh social media Advertisement dan social media Brand Community terhadap Impulse Buying Behaviour melalui Impulse Buying Intention: Studi pada anggota komunitas Buttonscarves (BS Lady) di Jabodetabek = The influence of social media advertisement and social media Brand Community on Impulse Buying Behavior through Impulse Buying Intention: A Study on members of the Buttonscarves Community (BS Lady) in Jabodetabek

Pengaruh store atmosphere terhadap impulse buying : studi pada Toko Kosmetik Sephora Plaza Indonesia = The influence of store atmosphere toward impulse buying : study on Sephora Cosmetic Store at Plaza Indonesia