Analisis perilaku pelanggan kedai kopi internasional dalam melakukan variety seeking pada kedai kopi lokal melalui pengaruh kejenuhan, persepsi kualitas, dan kepuasan = Analysis of international chained coffee shop patrons variety seeking behavior towards local coffee shops through satiation perceived quality and satisfaction effect

Memahami perilaku konsumen di kedai kopi lokal Indonesia: peran dari self-congruity dan functional congruity. = Understanding consumer behavior in local Indonesian coffee shop the role of self congruity and functional congruity

Analisis pengaruh physical environment dan perceived disconfirmation terhadap kepuasan dan loyalitas konsumen (Studi Kasus New Customer dan Repeat Customer pada Kedai Kopi Franchise dan Non Franchise : Starbucks Coffee dan Jakarta Coffee House) = Analysis of Physical Environment Effects and Disconfirmation on Consumer Satisfaction and Loyalty (Case Study New Customer and Repeat Customer in Franchise and Non Franchise Coffee Shop : Starbucks Coffee and Jakarta Coffee House)

Analisis pengaruh physical environment dan perceived disconfirmation terhadap kepuasan dan loyalitas konsumen: studi kasus new customer dan repeat customer pada kedai kopi franchise dan non franchise: Starbucks Coffee dan Jakarta Coffee House = Analysis of physical environment effects and disconfirmation on consumer satisfaction and loyalty: case study new customer and repeat customer in franchise and non franchise coffee shop: Starbucks Coffee and Jakarta Coffee House

Membentuk slogan berdasarkan profil konsumen menggunakan customer perceptual map (studi kasus toko kopi Harapan Djaya) = Slogan based on consumer profile using customer perceptual map (case study Harapan Djaya coffee shop) / Gregoria Frederika Mandias