Rayhan Rizki Dharmawan
Pengaruh Social Media Marketing Efforts Terhadap Brand Equity dan Consumer Response (Studi Pada Konsumen Starbucks Indonesia di Jakarta) = The Effect of Social Media Marketing Efforts on Brand Equity and Consumer Response (Study on Starbucks Indonesia's Consumer in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Zalva Putri Naildy
Pengaruh Social Media Marketing Activities Brand Somethinc Terhadap Customer Responses Melalui Brand Equity Pada Pengguna di DKI Jakarta = The Effect of Social Media Marketing Activities Beauty Product Brand Somethinc on Brand Equity and Customer Responses in the User on Jakarta City
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Novita Indar Pratama
Pengaruh social media marketing activities terhadap brand equity dan customer response: studi pada Instagram Bittersweet by Najla = The effect of social media marketing activities on brand equity and customer response: study on Bittersweet by Najla's Instagram
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Dyah Ayu Nabilla Ariswanto
Pengaruh Endorser Credibility Terhadap Customer Relationship Commitment dan Brand Equity pada E-Commerce di Indonesia = The Effect of Endorser Credibility to Customer Relationship Commitment and Brand Equity on E-commerce in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
Annissa Tayara Callista
Pengaruh faktor social media marketing pada brand trust dan brand loyalty pelanggan e-commerce B2C produk fashion di Indonesia = Effect of social media marketing factors towards brand trust and brand loyalty of e-commerce B2C fashion product consumers in Indonesia
Fakultas Teknik Universitas Indonesia, 2017
 UI - Skripsi Membership