Ismeralda Putri Hasiani
Pengaruh social interaction, digital celebrities relationship, dan sale proneness terhadap online impulse buying di TikTok Shop = The influence of social interaction, digital celebrities relationship, and sale proneness to online impulse buying in social commerce
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Saffanah Fausta Lamis
Analisis Faktor yang Memengaruhi Pembelian Impulsif pada Flash Sale di Aplikasi Online Marketplace = Analysis of Factors Affecting Impulse Buying on Flash Sale in Online Marketplace
Fakultas Ilmu Komputer Universitas Indonesia, 2021
 UI - Skripsi Membership
Andika Ridho Baskoro
Pengaruh brand experience terhadap online repurchase intention (Studi pada toko online tokopedia) = The effect of brand experience on online repurchase intention (Studies on tokopedia online store).
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Raisha Putri Aprilia
Pengaruh brand attachment terhadap perilaku positif dan negatif konsumen dengan attachment styles sebagai efek moderasi pada transportasi online di wilayah Jabodetabek = The Effect of brand attachment on consumer positive and negative behavior with attachment styles as a moderating effect on online transportation in Jabodetabek Region
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Muhammad Farhan Ali
Analisis Pengaruh Kenyamanan Berbelanja Online terhadap Niat Membeli Kembali melalui Perceived Value (Studi pada Pengguna Online Marketplace Bukalapak di Jabodetabek) = Analysis the Effect of Online Shopping Convenience on Repurchase Intention through Perceived Value: A Study on Bukalapak Online Marketplace Users in Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership