Motivasi social media product browsing dan pengaruhnya terhadap purchase intention dan word of mouth intention = Motivation of social media product browsing and its influence on purchase intention and word of mouth intention / Mohamad Fauzi Rachman

Analisis pengaruh Customer-to-customer electronic word of mouth melalui TikTok terhadap purchase intention skincare product pada generasi Z di Indonesia = Understanding the effect of Customer-to-customer electronic word of mouth via TikTok on purchase intention skincare product by generation Z in Indonesia

Hubungan antara penelusuran produk di instagram dan motivasi belanja serta pengaruhnya terhadap purchase intention, word-of-mouth intention dan impulse buying = The Relationship between product browsing on instagram and shopping motivation, and its effects on purchase intention, word-of-mouth intention and impulse buying

Analisis pengaruh consumption emotion terhadap satisfaction, likelihood of word of mouth, dan positive word of mouth dalam konsumsi film Indonesia = Analysis of the impact of consumption emotions towards satisfaction, likelihood of word of mouth, and positive word of mouth in movie consumption in Indonesian movie consumptions

The Effect of product placement of line in the movie Ada Apa Dengan Cinta 2 on consumer purchase intention = Pengaruh penempatan produk line dalam film Ada Apa Dengan Cinta 2 terhadap niat beli konsumen