Examining the role of social media electronic Word of Mouth on movie ticket purchase intention: A Study of Indonesian local cinema moviegoers = Peran media sosial electronic Word-of-Mouth terhadap minat pembelian tiket film: Studi pada penonton bioskop lokal Indonesia

Motivasi social media product browsing dan pengaruhnya terhadap purchase intention dan word of mouth intention = Motivation of social media product browsing and its influence on purchase intention and word of mouth intention / Mohamad Fauzi Rachman

Purchase Intention Responses towards Food in Movies and Television Web Series based on the Product Placement Theory = Respon Purchase Intention terhadap Makanan di Film dan Serial Web Televisi berdasarkan Teori Product Placement

Analisis pengaruh Customer-to-customer electronic word of mouth melalui TikTok terhadap purchase intention skincare product pada generasi Z di Indonesia = Understanding the effect of Customer-to-customer electronic word of mouth via TikTok on purchase intention skincare product by generation Z in Indonesia

Hubungan antara penelusuran produk di instagram dan motivasi belanja serta pengaruhnya terhadap purchase intention, word-of-mouth intention dan impulse buying = The Relationship between product browsing on instagram and shopping motivation, and its effects on purchase intention, word-of-mouth intention and impulse buying