Analisis faktor-faktor yang memengaruhi consumer-brand identification serta pengaruhnya terhadap brand loyalty dan brand advocacy (studi kasus: apparel dan footwear) = Understanding the antecedents of consumer-brand identification and its influence on brand loyalty and brand advocacy (case: apparel and footwear)

Pengaruh teks atau teks gambar variasi electronic-word-of-mouth positif terhadap consumer engagement pengguna bus Transjakarta: citra merek sebagai moderator = The influence of text or text image variation electronic-word-of-mouth positive on consumer engagement for bus of Transjakarta: users brand image as moderator

Analisis Pengelolaan Consumer-based Brand Equity melalui Brand Experience pada Produk Perawatan diri Halal Khusus Pria: Studi Kasus pada Brand Kahf = Managing Consumer-based Brand Equity through Brand Experience in Halal Personal Care for Men: Study Case Brand Kahf

The effect of consumer emotional brand attachment with Kopi Kenangan's Brand Towards Consumer-Based Brand Equity = Dampak emotional brand attachment konsumen dengan Kopi Kenangan terhadap Consumer-Based Brand Equity

Customer based brand equity merek-merek private label Hero Supermarket