Nadya Maulina
Analisis pengaruh rekomendasi produk kosmetik oleh blogger terhadap intensi belanja online konsumen wanita di Jabodetabek = The effects of cosmetic products recommendations by blogger on the intention of online shopping of women consumers in Jabodetabek
2017
 UI - Skripsi Membership
Putri Allya Shefira
Analisis Pengaruh Perilaku Konsumen terhadap Repurchase Intention Barang Bekas Pakai Secara Online (Studi Kasus: Carousell)= The Influence of Consumer Behavior on Repurchase Intention of Used Goods Online (Case Study: Carousell)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Maretha Chelina
Pengaruh Influencer-Follower Congruence, Parasocial Relationship, dan Credibility terhadap Customer Intention pada Beauty Care Brand di Indonesia = The Influence of Influencer-Follower Congruence, Parasocial Relationships, and Credibility on Customer Intention in Beauty Care Brands in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Tesis Membership
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1991
 Buku Teks
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1991
 Buku Teks