Entertainment Need dan Intention to Purchase Album dan Merchandise: Peran Mediasi Attitude terhadap K-Pop = Entertainment Need and Intention to Purchase Album and Merchandise: The Mediating Role of Attitude towards K-Pop

Hubungan parasosial, persepsi transgresi moral, dan intensi boikot terhadap Grup K-Pop = Parasocial relationship, perceived moral transgression, and boycott intention toward a K-Pop Group

Analisis Strategi Marketing Mix (7Ps) pada Perilisan dan Penjualan Album Studio K-Pop melalui Media Sosial (Studi pada Album Studio Born Pink oleh Grup K-Pop BlackPink) = Analysis of Marketing Mix Strategies (7Ps) on the Release and Sales of K-Pop Studio Album through Social Media (A Case Study of Born Pink Studio Album by the K-Pop Group BlackPink)

Kekuatan Fandom pada Customer Engagement dalam Mempengaruhi Purchase Intention Merchandise K-POP = The Power of Fandom on Customer Engagement in Influencing K-POP Merchandise Purchase Intention

Analisis Faktor-Faktor yang Memengaruhi Persepsi Nilai dan Niat Pembelian Produk Tambahan (Cross-Selling) pada Online Travel Agent: Studi Kasus tiket.com dan Traveloka berdasarkan Teori Elaboration Likelihood Model (ELM) = Analysis of Factors that Influence Perceived Value and Purchase Intention Additional Products (Cross-Selling) at Online Travel Agents: Case Study of Tiket.com and Traveloka based on the Elaboration Likelihood Model (ELM) Theory