Analisis faktor-faktor yang memengaruhi sikap dan perilaku konsumen generasi Y terhadap penggunaan luxury cosmetic brands = Analysis of factors influencing attitude and usage behavior of generation Y female consumers towards luxury cosmetic brands

Analisis Pengaruh Elemen Pemasaran Media Sosial terhadap Consumer Brand Engagement dan Brand Knowledge pada merek Skincare di Indonesia = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Skincare Brand in Indonesia

Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars

Investigasi Pengaruh Gaya Hidup dan Faktor Demografi Pada Persepsi Nilai Merek Dan Intensi Membeli Produk Old and New Luxury dalam Kategori Apparel and Footwear = Investigation of the Effects of Lifestyle and Demographics Factor on the Brand Perception Value and Purchase Intention of Old and New Luxury in Category Apparel and Footwear

Pengaruh pembingkaian pesan, tingkat abstraksi norma dan orientasi nilai ekologis terhadap sikap dan intensi melakukan perilaku peduli lingkungan: suatu pendekatan pemasaran sosial = The Influence of message framing norm abstraction level and ecological value orientation on attitude and intention to act pro environmental behavior a social marketing approach