Dampak dari inovasi pada keyakinan terhadap merek, kepuasan konsumen, dan loyalitas merek: studi pada: Apple iPhone = The impact of innovation towards brand trust, customer satisfaction, and brand loyalty. Study of: Apple iPhone

Pengaruh brand personality terhadap brand loyalty dimediasi oleh customer satisfaction: pada pelanggan Starbucks Margo City Depok = The effect of brand personality on brand loyalty mediated by customer satisfaction: oon customer of Starbucks Margo City Depok

Pengaruh identitas merek dalam pembentukan loyalitas konsumen (studi kasus konsumen pelumas sepeda motor di Jakarta) = The effect of brand identity on customer loyalty (case study of motorcycle lubricant product customer in Jakarta)

Pengaruh Pengalaman Merek, Evaluasi Merek dan Loyalitas Merek Pada Pengguna Sepatu Puma di Jakarta = The Influence of Brand Experience, Brand Evaluation and Brand Loyalty on Puma Shoes Users in Jakarta

Analisis pengaruh brand image terhadap loyalitas pelanggan pada studi kasus brand Apple, the Body Shop, dan Garuda Indonesia = Analysis of brand image influence on customer loyalty in apple brand case studies the the Body Shop, and Garuda Indonesia