Still, Richard R.
Sales management decisions, strategies and cases
Prentice-Hall, 1988
 Buku Teks SO
Hoffamn, K. Douglas
Essentials of services marketing : concepts, strategies, and cases
Horcourt Colledge Publisher, 2002
 Buku Teks SO
Morgan, James C.
Cracking the japanese market: strategies for success in the global economy / James C. Morgan, J. Jeffrey Morgan
The Free Press, 1991
 Buku Teks SO
Retno Windanarti
Strategi pemasaran klinik menopause Rumah Sakit Ibu dan Anak "Hermina" = Marketing strategies of menopause clinic on Hermina Hospital
Universitas Indonesia, 1997
 UI - Tesis Membership
Fendarni Werdiyanti
Program komunikasi pemasaran guna meningkatkan perceived value UKM bengkel nusantara motor = Marketing communication program to improve the perceived value of SME bengkel nusantara motor
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership