Ksatria Rizki Riza
Pengaruh brand awareness terhadap purchase intention: studi perbandingan pada layanan transportasi ojek online Go-jek dan Grabbike = Analysis of the relationship between brand awareness and purchase intention: comparison study on Go-jek's and Grabbike's potential customer
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Bening Karilla Kinasih
Analisis Employer Brand Melalui Employee Value Proposition (EVP). Studi Kasus Pada Employer Branding PT. Bukalapak.com = Employer Brand Analysis Through Employee Value Proposition (EVP). Case Study of Employer Branding PT. Bukalapak.com
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis (Membership)
Orisya Syam Milanti
Analisis pengaruh Experiential Marketing dan Electronic Word of Mouth terhadap Brand Awareness dan Purchase Intention: studi kasus pada Keripik Setan (Pedas) Maicih logo samping = Analysis the influence of experiential marketing and Electronic Word of Mouth toward Brand Awareness d Purchase intention: case study Keripik Setan (Pedas) Maicih Logo Samping
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Open)
Brigitta Sasotya Maharani
Employer branding korporasi multinasional via media sosial: analisis citra brand agensi x di Instagram = Multinational corporation employer branding through social media: brand image analysis for advertising agency x on Instagram
2019
 UI - Skripsi (Membership)
Rio Johan Kusuma
Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)