Yunita Qoriyanti
Analisis pengaruh nilai belanja hedonis dan utilitarian, fashion involvement, pro-environmental attitude dan religiusitas terhadap konsumsi fashion yang berkelanjutan = Causal analysis of hedonistic and utilitarian shopping value, fashion involvement, pro-environmental attitude and religiosity on sustainable fashion consumption / Yunita Qoriyanti
2019
 UI - Skripsi (Membership)
Nindya Iswari Hayuningrum
Analisis pengaruh persepsi atmosfir gerai ritel terhadap nilai belanja utilitarian dan hedonik dan kepuasan pelanggan studi kasus pada ritel ace hardware Indonesia = Analysis of retail outlet s atmospheric perception effects on hedonic and utilitarian shopping value and customer satisfaction at ace hardware Indonesia / Nindya Iswari Hayuningrum
2014
 UI - Skripsi (Membership)
Kania Oktarianti
Pengaruh motivasi belanja utilitarian dan motivasi belanja hedonic terhadap purchase intention pada konsumen belanja online = The influence of utilitarian and hedonic shopping motivations on purchase intention among online shopping consumer
Fakultas Psikologi Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Amalia Savitri
Pengaruh Contactless Marketing terhadap Customer Satisfaction dan Revisit Intention (Studi pada Brand Fashion H&M) = The Influence of Contactless Marketing on Customer Satisfaction and Revisit Intention: A Study on Brand Fashion H&M
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
Fahri Razaly Aziz
Pengaruh Motivasi Belanja Hedonic, Motivasi Belanja Utilitarian, dan Motivasi Belanja Social terhadap Purchase Intention pada Konsumen Pembeli Skin Mobile Legends di Akun Twitter @Mlbbfess = The Influence of Hedonic, Utilitarian, and Social Shopping Motivations on Purchase Intention among @Mlbbfess Twitter Followers.
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Skripsi (Membership)