Kartika Ratri
Pengaruh Social Media Marketing terhadap Brand Awareness dan Brand Image (studi pada HuntStreet.com) = The Effect of Social Media Marketing to Brand Awareness and Brand Image (case study on HuntStreet.com)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis (Membership)
Sri Maria Radeningsih
Pengaruh penggunaan selebriti pada iklan cetak terhadap brand awareness pada konsumen remaja = The impact of celebrity endorcement in prind ad to brand awareness on teen consumers
Universitas Indonesia, 2007
 UI - Skripsi (Membership)
Yosef Budi Susanto
Pengaruh orientasi pasar dan kapabilitas pemasaran dinamik terhadap kinerja pemasaran UKM dalam struktur make-to- order : studi empirik pada industri sepatu Cibaduyut = The impact of market orientation and dynamic marketing capability on marketing performance of make-to-order SMES: empiric study of Cibaduyut shoe industry
2017
 UI - Disertasi (Membership)
Meidisa Putri
Pengaruh celebrity endorsement terhadap consumer purchase decision = Impact of celebrity endorsement to consumer purchase decision / Meidisa Putri
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Made Devicca Surya
Analisis pengaruh marketing communications terhadap keputusan pembelian (objek penelitian: Go-Jek) = Analysis of the effect of marketing communications on purchase decision research object: Go-Jek
2018
 UI - Tesis (Membership)