Indrie Mutiasari
Analisis Brand Personality dan Implementasinya dalam Strategi Pemasaran Digital Wall?s Magnum di Indonesia = Brand Personality Analysis and It's Implementation on Wall's Magnum Digital Marketing Strategy in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Iman Ismail
Pengaruh Digital Marketing terhadap Attitude toward digital marketing dan Purchase Intention yang dimoderasi Brand Awareness = The Impact of Digital Marketing to The Attitude Toward Digital Marketing and Purchase Intention Moderated by Brand Awareness
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
M. Alimardi Hubeis
Pengaruh corporate brand image, store image, perceived risk dan price image terhadap purchase intention pada produk private label carrefour = The influence of corporate brand image, store image, perceived risk and price imag a study case on carrefour private label brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Muhamad Aditiyo Haryadi
Analisis pengaruh brand image kandidat terhadap voting intention melalui attitude toward candidate s brand (Studi pada Joko Widodo sebagai kandidat presiden dalam pemilihan umum presiden 2014 pada pemilih pemula di Jakarta) = Analysis of the influnce of candidate s brand image toward voting intention through attitude toward candidate s brand (Study on Joko Widodo s presidential candidacy at 2014 indonesia presidential general election on the early voters in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Dinda Audy
Analisis strategi islamic branding dalam pembentukan brand image terhadap minat beli konsumen di Indonesia (Studi kasus pada merek kosmetik wardah) = Analysis of islamic branding strategy in formation of brand image on consumer purchase intention in Indonesia (Case study on wardah cosmetic brand).
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja