Tia Austin Bachtar
Pengaruh promosi penjualan dalam bentuk online discount pricing terhadap online impulse buying pada produk fashion studi pada konsumen Lazada = Effect of sales promotion in the form of online discount pricing toward online impulse buying on fashion products study on consumer lazada
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Allysha Tifany Wiranata
Effects of website quality, sales promotion and fashion consciousness on impulse buying behavior as seen on fashion e-commerce in Indonesia = Pengaruh website quality, sales promotion dan fashion consciousness dalam impulse buying behavior di e-commerce fashion di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Billy Koesoemadinata
Pengaruh konten periklanan dan promosi penjualan terhadap brand awareness dan brand association uang elektronik "OVO": studi di kalangan generasi millenial = The impact of advertising content and sales promotion to brand awareness and brand association of electronic money "OVO"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tesis (Membership)
Rini Febriani Hauri
Analisis pembentukan perilaku pembelian channel melalui program promosi penjualan (studi kasus program promosi penjualan PT.Bintang Baru Indonesia Perkasa Raya terhadap agen) = Analysis of the formation of channel buying behavior trough sales promotion program (case study : sales promotion of PT. Bintang Baru Indonesia Perkasa Raya)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis (Open)
Nova Ch. Mamuaya
The effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying behavior in hypermart manado city / Nova Ch. Mamuaya
Buiness School Universitas Pelita Harapan, 2018
 Artikel Jurnal