Nuraeni Pratiwi
Analisis pengaruh dari mulut ke mulut pada asuransi jiwa syariah terhadap keputusan pembelian pada generasi Y: studi kasus kehati-hatian = Analysis of the influence of word of mouth on life insurance sharia against purchasing decisions in generation Y: study precautionary case
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Kevin Aprilio Kurniawan
Analisis pengaruh word of mouth terhadap tahapan proses pengambilan keputusan: studi pada pengguna layanan streaming musik spotify kelompok generasi millennials di kawasan Jabodetabek = Effect analysis from word of mouth towards the steps of decision making process: study on spotify music streaming service users from the millennials generation in Jabodetabek region
2017
 UI - Skripsi (Membership)
Conny Yuanita
Pengaruh word-of-mouth tentang perusahaan jasa terhadap keputusan pembelian konsumen (perfect10 model management) = The impact of word of mouth about service company towards customer purchase decision (perfect10 model management)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Adhi Gurmilang
Hubungan word of mouth terhadap pengambilan keputusan pembelian = Relationship of word of mouth and decision making (survey study word of mouth Toyota Avanza)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis (Open)
De Rembulan Ayundhasurya
Analisis Pengaruh Celebrity Endorsement dan Electronic Word-of-Mouth di Social Media Instagram terhadap Keputusan Pembelian (Analisis Kasus Pemanfaatan Celebrity Endorser dalam Mendorong Keputusan Pembelian Produk Kuliner) = Analysis of the Effect of Celebrity Endorsement and Electronic Word-of-Mouth in Social Media Instagram on Purchase Decision (Case Analysis of Using Celebrity Endorser to Create Purchase Decision of Culinary Product)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis (Membership)