Nuraeni Pratiwi
Analisis pengaruh dari mulut ke mulut pada asuransi jiwa syariah terhadap keputusan pembelian pada generasi Y: studi kasus kehati-hatian = Analysis of the influence of word of mouth on life insurance sharia against purchasing decisions in generation Y: study precautionary case
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Simanjuntak, Iasci
Analisis Pengaruh Decision Making Styles Generasi Y Terhadap E-Satisfaction, Word-Of-Mouth Intention, Dan Repurchase Intention Pada Saat Melakukan Pembelian Produk Minuman Kopi Di Online Coffee Shop = The Effect of Consumer-Decision Making Styles on E-Satisfaction, Word-of-Mouth Intention and Repurchase Intention: A Study of Generation Y Online Coffee Shop Customer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
Kevin Aprilio Kurniawan
Analisis pengaruh word of mouth terhadap tahapan proses pengambilan keputusan: studi pada pengguna layanan streaming musik spotify kelompok generasi millennials di kawasan Jabodetabek = Effect analysis from word of mouth towards the steps of decision making process: study on spotify music streaming service users from the millennials generation in Jabodetabek region
2017
 UI - Skripsi Membership
Conny Yuanita
Pengaruh word-of-mouth tentang perusahaan jasa terhadap keputusan pembelian konsumen (perfect10 model management) = The impact of word of mouth about service company towards customer purchase decision (perfect10 model management)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Adhi Gurmilang
Hubungan word of mouth terhadap pengambilan keputusan pembelian = Relationship of word of mouth and decision making (survey study word of mouth Toyota Avanza)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis Open