Mowen, John C.
Consumer behavior
Macmillan, 1987
Buku Teks
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1997
Buku Teks
Peter, J. Paul
Consumer behavior
Erlangga, 1999
Buku Teks
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1991
Buku Teks
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1991
Buku Teks