Wells, William D.
Consumer behavior
John Wiley & Sons, 1996
 Buku Teks
Schiffman, Leon G.
Consumer behavior
Pearson Education International, 2004
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Engel, James F.
Consumer behavior
Chicago Dryden Press, 1990
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Mowen, John C.
Consumer behavior
Macmillan, 1987
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Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1997
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