Peran Attitude towards Skippable Ads di YouTube pada Brand Awareness dan Purchase Intention = The Role of Attitude towards Skippable Ads on YouTube on Brand Awareness and Purchase Intention

Pengaruh Digital Marketing terhadap Attitude toward digital marketing dan Purchase Intention yang dimoderasi Brand Awareness = The Impact of Digital Marketing to The Attitude Toward Digital Marketing and Purchase Intention Moderated by Brand Awareness

Peran Influencer Marketing dan Online Customer Review terhadap Brand Attitude dalam Meningkatkan Brand Loyalty, Brand Awareness, dan Purchase Intention pada Brand Fashion di Indonesia = The Role of Influencer Marketing and Online Customer Reviews on Brand Attitude in Increasing Brand Loyalty, Brand Awareness, and Purchase Intention for Fashion Brands in Indonesia

Pengaruh influencer attributes dan perceived characterization terhadap purchase intention: studi pada subscriber Channel YouTube GadgetIn = The effects of influencer attributes and perceived characterization on purchase intention: study on GadgetIn YouTube subscribers

Analisis pengaruh consumer's brand attitude terhadap purchase intention pada merek milik influencer di Indonesia = analysis of consumer’s brand attitude on purchase intention towards influencer owned brand in Indonesia