Peran Attitude towards Skippable Ads di YouTube pada Brand Awareness dan Purchase Intention = The Role of Attitude towards Skippable Ads on YouTube on Brand Awareness and Purchase Intention

Pengaruh Digital Marketing terhadap Attitude toward digital marketing dan Purchase Intention yang dimoderasi Brand Awareness = The Impact of Digital Marketing to The Attitude Toward Digital Marketing and Purchase Intention Moderated by Brand Awareness

Pengaruh influencer attributes dan perceived characterization terhadap purchase intention: studi pada subscriber Channel YouTube GadgetIn = The effects of influencer attributes and perceived characterization on purchase intention: study on GadgetIn YouTube subscribers

Analisis Pengaruh Consumer?s Brand Attitude terhadap Purchase Intention pada Merek Milik Influencer di Indonesia = Analysis of Consumer’s Brand Attitude on Purchase Intention towards Influencer Owned Brand in Indonesia

Pengaruh influencer marketing terhadap purchase intention (studi pada Akun Instagram Ayudia Bing Slamet dengan Brand Thenblank di Jabodetabek) = The effect of influencer marketing on purchase intention (study case on Ayudia Bing Slamet Instagram account with Brand Thenblank in Jabodetabek)