Rosari Sariasih
Pengaruh Entrepreneurial Attitude Orientation dan Market Orientation terhadap Entrepreneurial Marketing Attitude = The effect of Entrepreneurial Attitude Orientation and Market Orientation towards the Entrepreneurial Marketing Attitude / Rosari Sariasih
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Membership)
Nabila Deananda
Impact of Green Marketing Awareness, Perceived Innovation, and Perceived Price Towards Customer Purchase Intention Mediated by Perceived Value = Dampak Green Marketing Awareness, Perceived Innovation, dan Perceived Price Terhadap Minat Beli Pelanggan Dimediasi oleh Perceived Value
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Sandra Dewi
Peran Orientasi Kewirausahaan Dalam Mencapai Kinerja Organisasi Melalui Inovasi Model Bisnis Dan Kolaborasi Aset Relasional Stratejik: Studi Kewirausahaan Pada Organisasi Rumah Sakit = The Role Of Entrepreneurial Orientation In Achieving Organization Performance Through Business Model Innovation And Strategic Relational Asset Collaboration: Study of Entrepreneurship in Hospital Organizations
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Disertasi (Membership)
Rinaldi Juwono
Pengaruh other customer effect pada corporate marketing case study pengguna produk apple dan layanan simpati = Other customer effect on corporate marketing case study apple product user simpati celular services
2013
 UI - Skripsi (Membership)
Sofjan Assauri
Strategic marketing : sustaining lifetime customer value
Rajawali, 2012
 Buku Teks