Ingra Evanjelica
Hubungan Gambar dan Teks pada Poster Iklan Kampanye Penggunaan Energi Terbarukan RWE = The Relation Between Image and Text on RWE Renewable Energy Campaign Advertising Posters
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Schultz, Don E.
Strategic advertising campaigns / Don F. Schultz, Dennis Martin, William P. Brown
NTC. Business Books, 1987
 Buku Teks
Potret sinetron Indonesia
Mandar Utama Tiga Books Division, 2002
 Buku Teks
Hermawan Kartajaya, 1947-
Winning the mom market in Indonesia : strategi membidik pasar ibu
Gramedia Pustaka Utama, 2005
 Buku Teks
Andrie Witsqa Arifin
Analysis of the advertising effectiveness towards single channel electrocardiograph: experimental onadvertisement of instant noodle product in Indonesia = Analisis effektifitas iklan terhadap saluran tunggal elektrokardiogram: eksperimen terhadap iklan produk mi instan di Indonesia
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership