Rio Johan Kusuma
Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Amirah Hana Mufidahtulhaq
Analisis Pengelolaan Consumer-based Brand Equity melalui Brand Experience pada Produk Perawatan diri Halal Khusus Pria: Studi Kasus pada Brand Kahf = Managing Consumer-based Brand Equity through Brand Experience in Halal Personal Care for Men: Study Case Brand Kahf
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Noviza Gealdia
Pengaruh celebrity credibility dan brand credibility pada consumer based brand equity studi kasus konsumen L'oreal Paris = The effect of celebrity credibility and brand credibility on consumer based brand equity case study consumer of L'oreal Paris / Noviza Gealdia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Student parent perception towards consumer based brand equity
 Artikel Jurnal
Andhika Pranahadi
Analisis destinasi wisata alam di Indonesia dengan menggunakan model consumer based brand equity (studi kasus tebing keraton) = Analysis of nature tourism destinations in Indonesia using consumer based brand equity model (tebing keraton case study)
Universitas Indonesia, 2015
 UI - Skripsi Membership