Value Proposition Design : How to Create Products and Services Customers Want
Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Wiley, 2015
 Buku Teks
Pine, B. Joseph
Infinite possibility : creating customer value on the digital frontier
Berrett-Koehler, 2011
 Buku Teks
Valerie Millenia Widjaja
The evaluation of customer value proposition of purchase now pay later program by PT. HHH = Evaluasi customer value proposition pada program purchase now pay later oleh PT. HHH
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tugas Akhir
Ardi Wirdamulia
Expanding brandpersonality congruence to brand personality fit: the importance of customer value proposition as a moderating fit on brand performance. / Ardi Wirdamulia, Adi Zakaria Afiff
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
 Artikel Jurnal
Johanes Paschalis Andie Brahmantya
Analisis pemanfaatan data OBD-II sebagai perangkat IoT untuk perusahaan logistik menggunakan value proposition design : studi kasus PT. XYZ = Analysis of OBD-II data utilization as IoT devices for logistic company using value proposition design : case study PT. XYZ
2016
 UI - Tugas Akhir