Raina Surtiani
Analisis pragmatik: penggunaan implikatur percakapan dan pelanggaran maksim dalam web drama Korea Gogh's Starry Night = The Analysis of pragmatic the using of conversational implicature and maxim violation on Korean web drama Gogh's Starry Night
2017
 UI - Makalah dan Kertas Kerja
Teddy Bertrand
Antecedents dari attitude toward influencer dan pengaruhnya terhadap brand attitude dan purchase intention pada audiens di Indonesia = Antecedents of attitude toward influencer and the impact on brand attitude and purchase intention of audiences in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Inez Gabrina
Variabel Anteseden pada Attitude Toward Femvertising dan Konsekuensinya terhadap Attitude Toward Brand, Purchase Intention serta e-WOM Intention = Attitude Toward Femvertising: Antecedents & Consequences
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Kartika Handayani
Pengaruh sikap pada iklan televisi terhadap keputusan pembelian : studi eksperimen pada iklan televisi di Indonesia yang menggunakan layanan periklanan brand power = The effect of attitude toward television advertisement on purchase decision : experimental studies of television advertisement in Indonesia that using brand power as ad service
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Luthfi Abdurrahman
Analisis pengaruh cognitive dan affective responses terhadap Website Attitude, Brand Attitude, dan Purchase Intention dari iklan internet : studi kasus iklan Pizza Hut di website Detik.com = Analysis of influence the cognitive and affective response to the website attitude brand attitude and purchase intention from web advertising : case study Pizza Hut advertisement in Detik.com website
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership