Antecedents dari Attitude Toward Influencer dan Pengaruhnya Terhadap Brand Attitude dan Purchase Intention pada Audiens di Indonesia = Antecedents of Attitude Toward Influencer and The Impact on Brand Attitude and Purchase Intention of Audiences in Indonesia

Variabel Anteseden pada Attitude Toward Femvertising dan Konsekuensinya terhadap Attitude Toward Brand, Purchase Intention serta e-WOM Intention = Attitude Toward Femvertising: Antecedents & Consequences

Pengaruh sikap pada iklan televisi terhadap keputusan pembelian : studi eksperimen pada iklan televisi di Indonesia yang menggunakan layanan periklanan brand power = The effect of attitude toward television advertisement on purchase decision : experimental studies of television advertisement in Indonesia that using brand power as ad service

Analisis pengaruh cognitive dan affective responses terhadap Website Attitude, Brand Attitude, dan Purchase Intention dari iklan internet : studi kasus iklan Pizza Hut di website Detik.com = Analysis of influence the cognitive and affective response to the website attitude brand attitude and purchase intention from web advertising : case study Pizza Hut advertisement in Detik.com website

Analisa Efektifitas Iklan Soy Joy: Suatu Studi Attitude Toward the Ad, Attitude Toward the Brand dan Purchase Intention