Pengaruh Internal dan Eksternal Stimuli dalam Pembelian Impulsif Secara Online di Marketplace Indonesia = The Role of Internal and External Stimuli on Online Impulse Buying in Indonesian Marketplace

Analisis Faktor yang Memengaruhi Pembelian Impulsif pada Flash Sale di Aplikasi Online Marketplace = Analysis of Factors Affecting Impulse Buying on Flash Sale in Online Marketplace

Memahami pengaruh pengalaman belanja online terhadap perilaku pembelian impulsif: studi pada platform e-commerce di Indonesia = Exploring the influence of online shopping experience on impulse buying behavior: a study on e-commerce platforms in Indonesia

Pengaruh atribut produk terhadap pembelian pakaian jadi online secara impulsif di Indonesia peran dari utilitarian browsing dan hedonic browsing = The effect of product attributes on apparel e impulse buying in Indonesia the role of utilitarian and hedonic browsing

Pengaruh Karakteristik Konsumen dan Presentasi Produk Secara Online Pada Pembelian Impulsif Produk Pakaian Oleh Generasi Z di Tiktok Shop = The Effect of Consumer Characteristics and Online Product Presentation on Online Apparel Impulse Buying by Generation Z at Tiktok Shop