Pengaruh Internal dan Eksternal Stimuli dalam Pembelian Impulsif Secara Online di Marketplace Indonesia = The Role of Internal and External Stimuli on Online Impulse Buying in Indonesian Marketplace

Analisis Faktor yang Memengaruhi Pembelian Impulsif pada Flash Sale di Aplikasi Online Marketplace = Analysis of Factors Affecting Impulse Buying on Flash Sale in Online Marketplace

Pengaruh atribut produk terhadap pembelian pakaian jadi online secara impulsif di Indonesia peran dari utilitarian browsing dan hedonic browsing = The effect of product attributes on apparel e impulse buying in Indonesia the role of utilitarian and hedonic browsing

Pengaruh Karakteristik Konsumen dan Presentasi Produk Secara Online Pada Pembelian Impulsif Produk Pakaian Oleh Generasi Z di Tiktok Shop = The Effect of Consumer Characteristics and Online Product Presentation on Online Apparel Impulse Buying by Generation Z at Tiktok Shop

Analisis Pengaruh Faktor Eksternal dan Religiusitas Terhadap Perilaku Pembelian Impulsif Online Muslim di Indonesia saat Menggunakan Platform E-Commerce Shopee = Analysis of the Influence of External Factors and Religiosity on Online Impulsive Buying Behavior of Muslim in Indonesia when Using the Shopee E-Commerce Platform