Nadiya Alistika
Pengaruh viral marketing campaign terhadap customer engagement generasi millennial: studi #AdaAQUA pada akun Instagram @SehatAQUA = The effect of viral marketing campaign towards customer engagement millenials: case study of #AdaAQUA on Instagram
Fakultas Teknik Universitas Indonesia, 2018
 UI - Skripsi Membership
Indira Alima Pradipta
Anteseden dan Konsekuensi Customer Engagement Dalam Konten Media Sosial: Studi Kegiatan Pemasaran Marketplace Produk Kecantikan Di Instagram = Antecedent and Consequences of Customer Engagement in Social Media Content: A Study Of Beauty Product Marketplace Marketing Activities in Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Cheryl Margareth
Pengaruh Branded Content Experiences Dalam Media Sosial Instagram Terhadap Customer Curiosity, Brand Engagement, Dan Purchase Intention (Studi Pada Bobocabin) = The Effect of Branded Content Experiences on Instagram Social Media Towards Customer Curiosity, Brand Engagement, and Purchase Intention (A Study of Bobocabin)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Alberic Eagan
Penggunaan storytelling pada konten instagram San Gyu untuk menarik customer engagement = Usage of storytelling in San Gyu instagram content to gain customer engagement
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Luthfan Fadhila Henryantoputra
Pengaruh Personalized Ad di Instagram terhadap Behavioral Intention dan Customer Engagement Pada Pengguna Instagram Generasi Z = The effect of Personalized Ad on Instagram on Behavioral Intention and Customer Engagement on Generation Z Instagram Users
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership