Windya Nazlaa Maharani
Pengaruh User-Generated Content Terhadap Testimoni Rose All Day Sebagai Strategi Media Sosial Mereka Terhadap Consumer Purchase Intention = The Effect of User-Generated Content on Rose All Day's Testimony as Their Social Media Strategy on Consumer Purchase Intention
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Windya Nazlaa Maharani
Pengaruh User-Generated Content Terhadap Testimoni Rose All Day Sebagai Strategi Media Sosial Mereka Terhadap Consumer Purchase Intention = The Effect of User-Generated Content on Rose All Day's Testimony as Their Social Media Strategy on Consumer Purchase Intention
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Jessica Joanne Mahardhika
Pengaruh User-Generated Content pada Media Sosial terhadap Customer Brand Engagement = The Effect of User-Generated Content on Social Media on Customer Brand Engagement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Chandra Dwi Abdurrahman
Penggunaan user generated content untuk strategi pemasaran musik di Media Sosial (contoh kasus .Feast ? Luar Jaringan dan Rich Brian ? Love in My Pocket) = Use of user generated content for music marketing strategies in social media (case study .Feast - Luar Jaringan and Rich Brian - Love in My Pocket)
2020
 UI - Makalah dan Kertas Kerja
Syifa Alsakina
Analisis pengaruh firm created dan user generated content sosial media terhadap brand equity: studi kasus Smartphone Oppo = The effect of firm created and user generated content social media towards brand equity: case study Smartphone Oppo
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)