Handayani Dwirianti
Pengaruh promotional mix online shop melalui media sosial instagram terhadap minat beli konsumen = The effect of online store promotional mix through instagram social media toward purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Dhania Shintawati
Pengaruh konten pemasaran media sosial terhadap minat beli konsumen: studi pada akun instagram the Body Shop Indonesia = The effect of social media marketing content towards consumer purchase intention: study on the Body Shop Indonesia's instagram account
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Kumala Fitri
Pengaruh social media marketing terhadap customer relationshop dan minat beli konsumen e-commerce Tokopedia : studi pada followers Instagram Tokopedia di DKI Jakarta = Impacs od social media marketing towards customer relationships consumer purchase intention on e-commerce Tokopedia: study of Tokopedia Instagram followers in Jakarta capital region
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi Membership
Gentur Adiprabawa
Pengaruh Ad-Context Congruence terhadap Intention To Engage pada Konten Native Advertising di Media Sosial: Studi Eksperimen Iklan Produk Non-Olahraga di Akun Instagram Klub Sepakbola = The Influence of Ad-Context Congruence on Intention To Engage with Native Advertising Content on Social Media: An Experimental Study of Non-Sports Product Advertising on Football Club's Instagram Account
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Tesis Membership
Bayu Iman Rachmadi
Dampak pengaruh User Interaction pada Social Media terhadap Brand Awareness dan Purchase Intention (Studi Kasus: Akun Instagram Starbucks dan Kopi Kenangan) = The Impact of User Interaction in Social Media on Brand Awareness and Purchase Intention (Case Study: Starbucks and Kopi Kenangan's Instagram Page)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership