Pengaruh Exchange Specific Self-Disclosure terhadap Kredibilitas Influencer Anonim dan Hubungan Parasosial serta Efeknya terhadap Kepercayaan Merek = Effect of Exchange Specific Self-Disclosure on Credibility of Anonymous Influencers and Parasocial Relationships and Their Effects on Brand Trust

Analisis news values dari konten milik social media influencer : studi pada Konten Nike dalam Instagram Cristiano Ronaldo = News values of content owned by social media influencer : a study on Nike Content in Critiano Ronaldo's Instagram

Peran Social Media Influencer terhadap Political Brand Attitudes dan Voting Intention pada Pemilu Presiden 2024: Mediasi Influencer?s Source Credibility = The Role of Social Media Influencer on Political Brand Attitudes and Voting Intention in the 2024 Presidential Election: Mediation of Influencer’s Source Credibility

Pengaruh firm-created social media communication dan user-generated social media communication terhadap brand loyalty dengan brand trust dan brand equity sebagai mediator: studi kasus: akun Instagram MAKE OVER = The influence of firm-created social media communication and user-generated social media communication on brand loyalty with brand trust and brand equity as mediators: the case of Instagram of MAKE OVER

Analisis Faktor-Faktor yang Mempengaruhi Niat Beli dan Pembelian Impuls Produk Fashion Melalui Media Sosial Influencer Konsumen Generasi Y dan Generasi Z = The Analysis of Factors Affecting Fashion Product Purchase Intention and Impulse Buying Through Social Media Influencer Among Generation Y and Generation Z Consumers