Pengaruh brand familiarity terhadap minat beli yang dimediasi brand fit pada produk Sephora gerai Kota Kasablanka, Jakarta Selatan = The effect of brand familiarity toward consumer purchase intention mediated by brand fit on Sephora s product in Kota Kasablanka outlet, South Jakarta

Pengaruh Perilaku Konsumen terhadap Layanan Pengisian Ulang Produk Sabun Mandi Cair di DKI Jakarta = The Influence of Consumer Behavior on Refilling Liquid Bath Soap Products at the refill Facilities in DKI Jakarta

Analisis faktor-faktor yang mempengaruhi minat beli konsumen terhadap produk perawatan diri berbahan organik : studi kasus pada mahasiswa Universitas Indonesia = Analysis of determinants affect consumer purchase intention on organic personal care product : case studies at University of Indonesia students

Pengaruh imitasi terhadap intensi pembelian konsumen produk minuman bersoda baru Big cola : perspektif theory of planned behavior = The effect of imitation toward consumer buying intention toward the new soft drink product big cola : perspective theory of planned behavior

Analisis pengaruh pesan kelangkaan terhadap keinginan membeli konsumen dan kaitannya dengan kompetisi konsumen pada produk fungsional dan simbolis = Analysis of the scarcity message effect on consumer purchase intention and the connection with consumer competition for functional and symbolic product