Hafizh Ibba'Hisyam
Pengaruh perceived social media marketing activities terhadap brand loyalty melalui brand dan value consciousness pada konsumen Erigo Apparel di Jakarta = The effect of perceived social media marketing activities on brand loyalty through brand and value consciousness on Erigo Apparel consumer in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi Membership
Fidyah Hanan Maulani
Analisis pengaruh perceived social media marketing activities terhadap brand loyalty efek mediasi brand dan value consciousness. Studi kasus: smartphone Samsung = The influence of perceived social media marketing activities on brand loyalty the mediation effect of brand and value consciousness.Case study: Samsung smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Erlangga Rahadian Wibowo
Analisis Pengaruh Social Media Marketing Activities terhadap Attitude towards the Brand, Brand Experiences, dan Purchase Intention: Studi pada konsumen Brand Duha Muslimwear = Analysis of the Effect of Social Media Marketing Activities on Attitude towards the Brand, Brand Experiences, and Purchase Intentions: A Study on the Duha Muslimwear Brand Consumer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Keisha Kresno Mukti
Pengaruh Social Media Marketing Activities Terhadap Consumer Behavior Intention Melalui Mediasi Perceived Value, Trust, dan Brand Image pada Followers Instagram Netflix Indonesia = The Influence of Social Media Marketing Activities on Consumer Behavior Intention Through the Mediation of Perceived Value, Trust, and Brand Image on Netflix Indonesia Instagram Followers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Zilla Rehuel Lanterani
Pengaruh perceived social media marketing activities terhadap consumer based brand equity dengan brand experience sebagai variabel mediasi dan co-creation behaviour sebagai variabel moderasi: studi pada pengikut Instagram Shopee Indonesia di Jakarta = The effect of perceived social media marketing activities on consumer-based brand equity with brand Experience as Mediation Variables and Co- Creation behaviour as moderation variables: studies on followers of Shopee Indonesia's Instagram in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership