Kyung Min Lee
Pengaruh Country of Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi = The impact of country of origin image, perceived brand prestige, perceived product quality to Korean facial skincare product consumer's purchase intention in Indonesia with consumer ethnocentrism as a moderating variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
Laras Antania Hanjani
Pengaruh country image dan strategi celebrity endorser terhadap purchase intention produk DFSK Glory 580 = The impact of country image and celebrity endorser strategy on purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Windya Febriayu Vivianti
Pengaruh Store Image Dan Service Quality Terhadap Purchase Intention Produk Private Label Watsons Di Jabodetabek = The Influence of Store Image and Service Quality on Purchase Intention Products Private Label Watsons in Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Camelia Hasena
Pengaruh Electronic Word of Mouth di TikTok terhadap Purchase Intention Produk Skincare Somethinc melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc skincare products through brand image
Fakultas Illmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Camelia Hasena
Pengaruh Electronic Word Of Mouth Di Tiktok Terhadap Purchase Intention Produk Skincare Somethinc Melalui Brand Image = The Influence of Electronic Word of Mouth in TikTok on Purchase Intention of Somethinc Skincare Products Through Brand Image
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)