Yuni Saskia Irawati
Pengaruh Social Media Marketing Activities Terhadap Customer Loyalty Melalui Mediasi Customer Equity Drivers Pada Pelanggan Shopee di Daerah Jakarta = The Influence of Social Media Marketing Activities on Customer Loyalty through mediation Customer Equity Drivers in the Shopee Customer in Jakarta Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Fidyah Hanan Maulani
Analisis pengaruh perceived social media marketing activities terhadap brand loyalty efek mediasi brand dan value consciousness. Studi kasus: smartphone Samsung = The influence of perceived social media marketing activities on brand loyalty the mediation effect of brand and value consciousness.Case study: Samsung smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Dimas Roan Zikri
Analisis pengaruh aktifitas pemasaran pada media sosial dan pengaruh aktifitas pemasaran tradisional terhadap loyalitas merek = Analysis of social marketing activities and traditional marketing activities on brand loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Qashash Lasasi Afimanya
Analisis pengaruh aktivitas Social Media Marketing terhadap Loyalty Intentions : studi pada PT. Bank Negara Indonesia (Persero), Tbk = Analysis of Social Media Marketing activities effects on Loyalty Intentions: a study on PT. Bank Negara Indonesia (Persero), Tbk / Qashash Lasasi Afimanya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Situmorang, Melvayanti
Pengaruh Social Media Marketing Activities terhadap Customer Loyalty melalui Value Equity, Brand Equity, dan Relationship Equity Pada Nasabah Pegadaian Tabungan Emas PT Pegadaian (Persero) Di Wilayah DKI Jakarta dan Jawa Barat = The Influence of Social Media Marketing Activities toward Customer Loyalty through Value Equity, Brand Equity, and Rekationship Equity on Pegadaian Tabungan Emas Customer PT Pegadaian (Persero) in DKI Jakarta and West Java Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Tesis Membership